Sunday, November 29, 2009


by Jani Ogglin (NWM Staff Writer)

‘Tis the season to take advantage of tons of bargains at your neighborhood uber-mega-superstores. Of course to do that you need to wade through a sea of crazed shoppers. Now I’m a native NYer, so I’m no stranger to crowds. It does serve me well during the rest of year shopping in malls and department stores. However, during the holiday season, you need to up your game when it comes to the thrill of the bargain hunt. Here’s my 5step technique to improving your shopper shoving & grabbing skills.


Step 1. Eye the prize: When looking for what you want DO NOT be obvious. Treat it like when your girlfriend asks you to nonchalantly look at a cute guy. If you get over-excited and look directly at the prize, you might alert a shopper that’s closer by.

Step 2. Take the angled path: B-lining straight for the product will alert other shoppers to your intended shopping item. So walk in a calm, angled fashion. Go near the product, but not right on top of it. When you are in striking (grabbing) distance, do a gradual turn towards the item in question. Then in a relaxed manner claim your prize.


Step 3. Shove nicely: The most common misconception of “shopper shoving” is people think it needs to include some ‘tude. WRONG! Always be polite when shoving your way through crowds. Again, you just want to get to the prize, that's all. Pissing someone off will just take vital time away from reaching your goal. While moving through just simply say, “excuse me,” or “oops sorry, my bad,” and be on your merry way.

Step 4. Scoot don’t shove: Don’t bend in, or put your full force into a shove. That will only make the shovee think you’re out for blood, rather than an honest mistake. Instead do a "wiggle scoot" between people. You’ll make much less enemies that way.

Step 5. Hands up: Keeping your hands up while shoving is a sign of submission, that you are just trying the move through the crowd in peace. It also decreases your surface area making the "wiggle scoot" must easier (see diagram below).

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