By now you regular people (aside from us nerds) know that a new spider-man film will be in theaters this summer. The spider-kid will be played by that actor dude from the Social Network. Sorry, too lazy to imdb it.
Anyhow, while walking in NYC I saw the spray painted spidey symbol wedged between two cars. I quickly put 1 and 1 together and realized I must’ve witnessed my first guerilla placed ad for the movie. Pretty neat. Right?