The original iconic "Whassup?!!" Bud commercial aired on Monday Night Football on December 20th, 1999. The campaign ran all the way to 2002.
Right after that first "uuuuuu" syllable was uttered America was hooked. And "Wassuuuup?!!!" became a pop culture phenomenon. The catchphrase was featured pretty much everywhere and on anything like sound activated beer mugs, bobble heads, and other
crap collectors' items! Even after the commercial campaign ended the memory still lived on in one of the first youtube viral hits of 2006 – “WHASSUP SUPER FRIENDS!!!