WHY BLUE RIBBON?

PBR might not be able to compete with those fancy schmancy Euro-Micro Brews. Then again, it won’t cost you $8 a cup. To date, I can walk into any bar and get Pabst for a buck. And we’re not talking during a “weeknight, no one’s in the bar” special. That’s pretty much still the going rate. Pabst is also still one of the last surviving private brewers that hasn’t been gobbled up by bigwigs MillerCoors or Anheuser-Busch. As far as the blue ribbon thing goes, that dates all the way back to 1882. Back then (as a symbol of quality) they used to tie a blue ribbon around every PBR beer they sold. A practice that lasted until 1916.