Saturday, November 7, 2009


The time, 1993. AT&T sets out to prove it’s not just a phone company with a fancier name than its folksy ancestor Bell Atlantic. They wanted to give us a glimpse of the AT&T telecommunication future. Good reasons why we will be more than willing to shell out more for our phone bills. The idea? An ad campaign appropriately titled “You Will”. The spots were directed by David Fincher (Zodiac and The Curious Case of Benjamin Button) and narrated by Tom Selleck. The incredible part is these commercials are from 1993. Before Al Gore creates the internet and Steve Jobs designs his i-stuff. It’s crazy freaky how many predictions actually came true. And it's not just the big stuff. They also nailed the little, convenient day-to-day technologies. Unfortunately, even though AT&T gets the blue ribbon for predicting, they kinda fell short in the producing category. As you will see, they were not "the company that will bring it to you" in most cases.

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